Firstly, when and why was the decision taken to start Good
Measure?
The idea of doing something together had been kicking around
for years, eventually we decided it was time to act. We then spent 18 months or
more taking the steps to create something we where proud of. Travelling to
mills and factories until we found people who we could trust to develop and
manufacture a quality product.
When was your first sweatshirt produced?
We made various samples during the development process, but
our first batch of production was Nov 2013.
Your sweats are stocked in some ace shops such as Oi Polloi
and Peggs and Son, how did this come about? Are there plans for more stockists?
We know Nigel and Steve so once we where happy with the
product we where able to get it in front of them and they believed we’d managed
to make a sweatshit in the UK that was good enough to sit along side the more
established brands they stock. The other stockists we have come through
contacts and connections and we are really proud to be working with some great
retailers. We work differently than most brands we make small batches of high
quality sweatshirts on a regular basis rather than collections and seasons,
this limits the number of stockist we can have both from a volume point of view
and that retailers need to understand how we work and buy into that philosophy.
Ultimately it would be good to have maybe a dozen UK stockists and some international,
but we want to keep things tight so we can control quality and have a degree of
exclusivity to keep it special.
Your collab with 6876 was extremely popular - how did this
partnership happen?
We met Kenneth a while back and told him about our plans,
once we we had the original M-21 we shared that with him and he shared an
original 6876 sweatshirt. We decided to combine elements of both garments and
the M-68 was the result it was really well received and sold out pretty
quickly.
Can you explain about the production of each sweat?
To produce the sweats we work with the knitter to select
yarn and construction for the type of fabric we want then the weight we want,
typically our sweats are heavy weight. Our first batch of “Shirley Crabtree” is
470 GSM. Once we are happy we commission the production of the fabric and rib.
We then work with our factory to produce the garments using our patterns and
specifications.
From initial design to finished garment - roughly how long
does this take?
It took over a year to get the M-21 right, making samples
amending the fit re sampling tweaking details, once we where happy I would say
it takes roughly 8/12 weeks to produce a new version of and existing style. To
develop a new style from scratch is significantly longer.
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