Introducing: Enkelhet

We first spotted Enkelhet on the ACasualManStore a few weeks ago, and since then have kept getting drawn back to their easy on the eye, classic pieces. We tracked down Adam from the brand to ask him more about their garments.

Could you explain more about Enkelhet - when and why was the brand founded?

Enkelhet was established in April 2014 by three friends from north-eastern Poland in their late teenage years / early twenties who were a lot into streetwear, sneakers and menswear sharing a dream that what they have to say and manifest could make a difference. With help from another of our friends – a graphic design student who helped us in terms of brand visual identity – we have begun to forge our vision.

What are the inspirations behind each piece?

Enkelhet means simplicity in Swedish and the name of the brand gives away two parts of the idea of our brand we had back then. We wanted to create clothes that are simple, yet standing out because of the extraordinary amount of care put into creating their form and attention to details.

Your garments are manufactured in the country you are based - is this something that's important to you? Do you feel you are able to work more closely with the people you make your clothes?

Our garments are inspired by classic menswear pieces – we believe that a piece of clothing shouldn't be just an effect of current trends – an empty container, which value is measured mostly by the context of current times that you fill it with and which will be expired in a season or a few. We believe that paying a lot of attention to little nuances, studying the form of the garment and polishing it until you have just right, minimal amount of uniqueness makes a successful product. Those models are then made using high quality fabrics by Polish seamsters who have many years of experience working in some of the best Polish manufactures to back up their skills. This brings me to a goal which also has always been close to our hearts – to show people worldwide that Poland can be associated with products that are both high quality and clean, fresh in their form, amazing art and stunning landscapes.

You are stocked by ACasualManStore in the UK - do you have any more stockists? Are you keen to see your garments in shops?

AcasualManStore is the only stockists at the moment and we are really grateful to Craig from ACM for believing in our brand and we hope to keep this cooperation live for a long time. Of course, we would like to extend our stockists in the future, especially we would like to work with stationary boutiques – it is much more convenient for a customer to make a right choice when he is able to touch,try and feel the garment.

What plans do you have for the future?

We are now preparing to release our Fall 2015 drop, everything should be ready in next few weeks.I don't want to go into too much detail - I want the clothes to speak for themselves when they finally arrive in the store.

enkelhetstore.com